Experience meets innovation at Speedwerkz, where lighting transforms an exotic auto showroom into a true work of art. Wired4Signs USA partnered with Speedwerkz to create a uniquely immersive lighting environment that not only showcases elite vehicles but also elevates every architectural feature of the space.
The Challenge: Illuminating Excellence
Speedwerkz required a lighting solution that could:
- Highlight the intricate details and curves of exotic vehicles
- Create dramatic visual impact throughout the showroom
- Provide flexible control for different lighting scenarios
- Maintain consistent, professional-grade illumination
- Integrate seamlessly with the showroom's modern architecture
Our Lighting Solution: Precision Meets Innovation
Advanced Spotlight System
The foundation of the Speedwerkz lighting transformation centers around 100 CLS spotlights strategically positioned throughout the showroom. These high-performance LED spotlights were specifically chosen for their superior color rendering and precise beam control, ensuring every exotic car is displayed in optimal lighting conditions.
Casambi Smart Lighting Control
The entire lighting ecosystem operates on a Casambi mesh network system, eliminating the need for complex wiring or network infrastructure. This wireless solution provides:
- Effortless Control: Complete lighting management through smartphone applications
- Mesh Network Reliability: Self-healing network that maintains connectivity even if individual nodes fail
- Scalable Architecture: Easy expansion for future lighting additions
- Grouped Functionality: Multiple spotlights can be grouped together for synchronized control when illuminating larger vehicles
The beauty of the Kasambi system lies in its simplicity. Showroom staff can adjust lighting scenes, dim individual zones, or create custom ambiance settings directly from their mobile devices using the intuitive Kasambi app.
Architectural Lighting Features
Enhanced Entrance and Stairways
The visitor experience begins at the entrance, where carefully positioned lighting creates an immediate sense of luxury and anticipation. Our lighting design transforms the stairways into dramatic architectural features that guide visitors through the space while building excitement for the main showroom experience. Using the Niza Duo channel, the staircase was elegantly finished to provide both refined footpath illumination and architectural definition.
Retail Area Ceiling Illumination
The retail section features sophisticated ceiling lighting that provides even, comfortable illumination for merchandise displays and customer interactions. This ambient lighting complements the dramatic vehicle spotlighting without competing for attention. The PL55-FL aluminum lighting channel achieved a clean and stylish linear lighting effect across the ceiling and walls, elevating the retail experience with a polished and modern look.
Illuminating the Ground with Floor Lighting
Nothing sets the tone like a glow that greets you from the ground up. For floor-level highlights, the Estambul floor light profile was chosen to add a subtle yet sophisticated glow to the showroom floor. It not only enhances the vehicles on display but also adds depth and movement to the space, creating a polished, gallery-like ambiance that elevates the entire visitor experience.
Vehicle Entrance and Exit Areas
Special attention was given to lighting the vehicle entrance and exit areas, ensuring that cars look spectacular both when arriving and departing. This attention to detail reinforces the premium experience throughout every customer touchpoint.
Smart Control Technology in Action
The Casambi system transforms how Speedwerkz manages their lighting environment. Staff can:
- Create custom lighting scenes for different times of day
- Adjust individual spotlight intensity for specific vehicles
- Coordinate lighting changes with events or special displays
- Monitor and control the entire system remotely
- Schedule automatic lighting adjustments
This level of control ensures that every exotic car is always presented in its best light, literally and figuratively.
The Results: Illuminated Excellence
The completed Speedwerkz installation demonstrates how professional lighting design can elevate a showroom from functional to phenomenal. The combination of precision spotlighting, architectural accent lighting, and smart control technology creates an environment where exotic cars don't just sit on display – they command attention and inspire desire.
The flexible Casambi control system means the lighting can adapt to any situation, whether showcasing a single rare Ferrari or hosting a private event with multiple vehicles. This adaptability ensures the investment in quality lighting continues to deliver value across all types of showroom activities.
The LED Channels We Used
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Niza Duo Channels: Modern, dual-line effect perfect for feature staircases.
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Estambul Floor Light Profile: Sleek, in-ground lighting delivering subtle brilliance.
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PL55-FL Aluminum Lighting Channel: Clean, robust lines that make wall-mounted lighting a design element.
Why Choose Wired4Signs USA?
Based here at Knoxville, Tennessee, we specialize in supplying breakthrough lighting technology to companies and individuals seeking standout installations. Whether it’s a luxury showroom like Speedwerkz or an experiential display for museums and galleries, our lighting solutions turn ambition into reality.
Ready to Transform Your Space?
If you’re looking for lighting for an exotic display, automotive experience, or a world-class showcase museum, contact our sales team today. Discover how the right lighting can elevate your project and capture attention, just like it did at Speedwerkz.
Contact us to start planning your next lighting project.
